The Organizer or event organizer designs and implements initiatives aimed at promoting one or more products on behalf of the client structure. Although generally understood as a figure that deals with corporate needs for events, this sector also includes qualifications such as that concerning the organization of weddings – or wedding planners.
The event organizer generally interprets the needs of the company, overseeing all phases of the event through the following activities:
- Analysis of the complexity of the event and planning of the objectives
- Identification of the relevant public
- Development of the event concept
- Location identification
- Definition of the budget
- Logistics planning
- Coordination of technical and production aspects aimed at its realization
With its work, the event organizer plays an important role in public relations , carrying out mediation activities between the artistic-cultural system and public and private bodies that take advantage of organized initiatives. We can consider different types of events:
- culture (eg exhibitions, exhibitions, routes / itineraries, folklore events)
- show (for example concerts of various kinds of music, festivals, fashion shows, theatrical and film festivals)
- sports (eg individual competitions, tournaments)
- fairs (for example, festivals, food and wine events, patron celebrations)
- scientific dissemination (eg conferences, conferences, public seminars)
- social (organization of weddings and events related to the personal sphere)
The organization of events is a sector that is always on the move, able to meet the needs of those who want to carry out initiatives of any kind: cultural, artistic, fashion, congress, trade fairs, up to the organization of the wedding. Events are now considered among the main means of communication and marketing.
The organizer of weddings: some details about one of the new branches of event planning
The wedding planner – or wedding planner – is a professional figure that we borrowed from the United States; it belongs to the category of the organization of events , and the professional figure that performs it generally provides advice of various kinds to the spouses .
Unlike the USA, where couples often delegate the organization of their marriage, in Italy it is difficult for future spouses to leave the field free in full (or to) wedding planners, which therefore also takes care of the management of additional services such as research of the right location, the planning and management of catering, the creation and the re-establishment of wedding favors, the organization of children’s entertainment and much more.
The events organizer’s skills are essential in a wedding planner , which has one and only opportunity to do its job well: from managing communication with the various suppliers and customers to organizing wedding times, from the financial administration of the ‘event to the development of its concept to make it unique, from logistics planning to the correct use of space and the available perosnale, the event organizer known as wedding planner can well be called the “artistic director” of a wedding, presenting great qualities organizational and problem solving.